Administración estratégica de marca branding (Registro nro. 3304)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00626nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241002s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789702612841 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | spa |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 L24a Ej. 2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller, Erika Montserrat Jasso Hernand Borneville, Roberto Garza Castillón Cantú y Carlos Mondragón |
| 245 #0 - TITLE STATEMENT | |
| Title | Administración estratégica de marca branding |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | 2008 |
| Date of production, publication, distribution, manufacture, or copyright notice | Pearson Educación |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 692 páginas. |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | Libro |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products Management Marcas comerciales Productos de marca Productos de marca registrada Administración |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros de colección general |
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