TY - BOOK AU - Philip Kotler, Gary Armstrong, Monica Gabriela Martínez Gay TI - Fundamentos de marketing SN - 9789702611868 U1 - 658.8 K848f Ej.5 PY - 0000///Pearson Educación PB - 2008 KW - Marchandisage Marketing Mercadotecnia Merchandising marketing ER -