TY  - BOOK
AU  - William J. Stanton, Michael J. Etzel, Bruce J. Walker, Adriana Carranza Garza
TI  - Fundamentos de marketing 
SN  - 9789701062012
U1  - 658.8 S262 Ej.1 
PY  - 0000///McGraw Hill
PB  - 2007
KW  -  Mercadotecnia
ER  -